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Thursday, 7 September 2017

Bentley: another cautionary trade mark tale

Bentley Motors has been involved in a trade mark dispute for many years, the other party being a company called Brandlogic which owns a number of trade marks of which the important verbal part is BENTLEY 1962, which have been registered for clothes since as long ago as 1982.

Bentley Motors has been using its trade mark on a small range of clothes for nearly 20 years. The prices of the clothes are, other things being equal, comparable to the price of the cars - a polo shirt will set you back £75, according to the Financial Times. Not happy about someone else using the name, Bentley Motors sought to have the Brandlogic trade marks declared invalid or revoked on grounds of non-use for five years. Although they succeeded in part, they were unable to clear the way entirely, and even an appeal (to the Appointed Person) left Bentley Motors in difficulties.

Now Bentley Motors have filed an EU trade mark application. They might have been hoping that this way they might do without Brandlogic noticing, because on the face of it their earlier trade marks will be a barrier to the new application. I've done it myself, usually the other way round - applying for a UK trade mark so the owner of an earlier EU trade mark wouldn't notice. If so, it hasn't worked. The reason the matter has been in the press recently is because Brandlogic's trade mark attorneys have switched sides, in a perfectly proper manner within the rules (although that's not to say that the rules, or the regulator, are right). Inevitably, they will want to act for the client with the biggest chequebook - that's the way the legal industry works (oh, you thought it was a profession?).

What is deplorable here is not that a company should be trying to maximise the power of its trade marks. As car companies go into making clothes - as everyone goes into making clothes, I suppose - trade mark registrations have to get wider. Often these conflicts are dealt with in a very heavy-handed way - the Goliath tries to bully David. I've seen it happen to my own clients and it isn't nice. But Goliath is answerable to its shareholders, and they are going to insist on trying every trick in the book to overcome the nuisance earlier trade mark, regardless of the merits. Often might alone (or at least a big chequebook) is enough. And that isn't a sound basis for a just trade marks system.

Sunday, 3 September 2017

Testarossa trade mark under threat

According to international IP firm Novagraaf, Ferrari face a challenge to their registration of the trade mark TESTAROSSA. Autec AG of Nuremberg has applied to register an identical trade mark (in Germany, presumably) for bicycles (including e-bikes), and Ferrari's opposition has been rejected by the German courts on the grounds that the Italian manufacturer has not used its trade mark for more than five years. Non-use for five years or more makes a trade mark registration liable to revocation, and Autec is now seeking to have Ferrari's German and EU trade marks revoked.

Ferrari had argued that the trade mark was in use, as it was providing maintenance and repair services for the Testarossa - which it stopped making in 1996. But the court, crucially, held that in fact those services were marketed under the Ferrari brand not TESTAROSSA.

That seems quite correct to me. Trade marks perform several functions, not just the traditional origin-indicating one, but essentially a trade mark owner must use a trade mark to indicate the origin of its goods and services. TESTAROSSA in connection with servicing and repair is an indication of the purpose of the services, and should not support the registration of the trade mark for cars. There are 11 various registrations in Ferrari's name for TESTAROSSA (and quite a few in other people's names, hardly surprising given that the word could just as well be used for many different goods), but none of them are for services. Replacement parts are covered, but I suspect that the objection that they are sold under the Ferrari name not TESTAROSSA (and, if it be used at all, that designation is purely descriptive of the purpose of the goods) would apply here too.

A cautionary tale for owners of "heritage" (that is to say, old) trade marks. In the UK, perhaps they don't need to worry so much because an action for passing off might lie even if the trade mark were liable to revocation, but far better and cheaper to keep the trade mark in use, somehow. When the modern Testarossa was launched in 1984 its chosen name harked back to the 1957 Ferrari 250 sports racing car, and the name could similarly be recycled now to maintain protection. 

Tuesday, 29 August 2017

Germany/Italy: BMW in claim for infringement of wheel design

This blog post from Dr Meyer-Dulheuer & Partners tells us that BMW have become embroiled in legal proceedings over a design for a wheel. Specifically, they have an EU Registered Design for the wheel, and an Italian company named Acacia has made wheels allegedly to the design. Acacia supply their products under the "Wheels Spare Parts" brand, which gives a pretty clear indication of how they hope to avoid a successful claim that they have infringed. Good luck to them, in light of the Round and Metal case in the UK. Of course the courts of another Member State might differ - and the history of EU design law tells us that continental countries don't necessarily share the UK's views on spare parts.

So far, the dispute has been focused on forum. Acacia applied to the Italian courts for a declaration of non-infringement, and the matter eventually found its way to Luxembourg where the Court of Justice held that the courts of the defendant's country were the right venue for the dispute. The matter is complicated by the fact that the so-called "repair clause" (the EU equivalent of the UK's "must-match" exemption) has been adopted in Italian but not in German law, so (between Germany and Italy) Acacia's defence could only work in its home country. Acacia's apparent hope that BMW's response to the Italian proceedings would give the court jurisdiction didn't work either - although parties to foreign proceedings must always take great care when faced with the need to take a step that could be regarded as accepting jurisdiction.

So now it seems that we can await, with great interest, the judgment on the substantive claim from the German court.

Here is the Judgement of the Court (Second Chamber) from 13 July 2017.

Friday, 11 August 2017

Volkswagen offers free telematics service to new and current company car drivers

Fleet News reports this development from VW. The service (which seems to be based on a mobile phone app) is aimed at fleet operators. It enables drivers (and presumably their employers) to monitor fuel consumption and driving style, and (here's the legally interesting thing) offers the possibility of linking to authorised repairers. Provided it's optional, the latter should be OK: it will be handy for operators, no doubt, and they are likely to be locked in to service contracts anyway. It's when such links tie consumers to the network that it gets worrying, both from the competition angle and as a data protection issue.



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Wednesday, 9 August 2017

VW offers trade-ins up to 10,000 euros in diesel clean-up

Reuters reports that VW is offering up to €10,000 off the price of a new car to encourage owners to trade in older diesel cars. Manufacturers had promised German government officials last week that they would modify software in more than 5 million diesel-powered cars, hoping to avoid a ban on diesel vehicles - several major German cities are talking about banning diesels, and with federal elections due next month the issue is urgent.

The discounts offered by VW vary (as you might expect) across the range, and cover several brands within the group. For the core VW brand, the rebate will be between €2,000 and €10,000: for Audi, €3,000 to €10,000, and for Porsche, €5,000, according to Reuters. BMW, Daimler and Ford have also announced incentives.

The VW offer will run to the end of the year, and additional incentives to go for hybrid, electric or natural gas models are also available.

BMW is also extending to the UK a similar scheme it launched recently in Germany. Details from BMW here.

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The proposed joint acquisition of the financial activities of Opel and Vauxhall by Groupe PSA and BNP Paribas is approved by the European antitrust authorities | Media Groupe PSA

From the PSA press release:

Today, the European Commission approved the proposed acquisition by Groupe PSA and BNP Paribas of the captive companies of Opel/Vauxhall.
This proposed deal to jointly acquire the captive financing companies of Opel/Vauxhall and to build a strategic long-term partnership around the Opel and Vauxhall brands was announced on 6 March 2017, as part of the acquisition of Opel/Vauxhall by Groupe PSA. .
 These activities will benefit from the combined expertise of Banque PSA Finance and BNP Paribas Personal Finance in automotive financing, to better serve dealers and Opel and Vauxhall customers and support the development of the two brands.
 This operation is also subject to the approval of the European banking authorities, whose decision is expected in the second half of the year.
 "An important milestone was reached today for the teams already mobilized on this project for several months”, explains Laurent David, Chief Executive Officer of BNP Paribas Personal Finance. “Teams are now concentrating on fulfilling the remaining conditions necessary to close this deal, which is expected to be achieved before the end of the year", indicated, Rémy Bayle, Chief Executive Officer of Banque PSA Finance."
The Commission has also released the story, in its daily news bulletin and in French, here. You'll have to scroll down to find it. More information from the Commission's register of competition cases under number M.8460.



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Monday, 31 July 2017

FCA on motor finance market

The Financial Conduct Authority tells us: 'We are looking at the motor finance market to ensure that it works well and to assess whether consumers are at risk of harm.' It goes on:
'Consumers’ use of motor finance has grown rapidly in recent years, with many credit products now available.
'As we set out in our Business Plan 2017–18, we are looking at this market to develop our understanding of these products and how they are sold, and to assess whether the products cause harm to consumers and if the market is functioning as well as it could.'
Details of the Authority's work, which naturally focuses on PCPs, are on its webiste (link in the first line above). It promises to publish an update in Q1 2018.