The ABI and BIBA publishes consumer guide to help customers buying ‘pay how you drive’ insurance

There is also a guide for the benefit of insurance companies, which includes the helpful advice that "opt-in" consent should be obtained from motorists before sharing telematics information with certain parties. So telematics, which can be a very personal record of driving patterns, are to be regarded as personal data.

https://www.abi.org.uk/News/News-releases/2013/05/The-ABI-and-BIBA-publishes-consumer-guide